Products and Fixtures Effectiveness

Products and Fixtures Effectiveness

DataCream solutions allow to improve the products effectiveness, to evaluate the impact of marketing campaigns, promotions, sales, and to have useful data to establish pricing strategies.
The proposed tools measure the products exposition (how much it is seen by customers), the product engagement, dwell times and conversion of the products in a specific area (how interest is converted into a purchase)

Selling path

DataCream is able to capture all the steps of the "path-to-purchase", and it is possible to know the details of the persons' traffic outside the stores

What can you discover?

The tools offered allow you to answer questions like:
- The merchandise is effective at its full potential?
- Is the product in the right place?
- How many persons in the shop actually see that product?
- How many persons stops at the product to evaluate the purchase?
- How many people buy a specific item?
- Which products combinations are the most effective to be put in the same fixture?
- The promotion strategy had an effect on the specific product?

More in this category: Shoppers' Activity Maps »

Shoppers' Activity Maps

Evaluate also the heat maps system to know how, when and where persons pass close to products.

For the Chain

It is possible to compare the revenue from different stores and discover how the "super-performer" are able to sell more and better to extend the best practices to other stores.

Customers' Demography

It shows sex and age of those who are interested in your products, it improves the effectiveness of the sales based on specific targets.

Integration with existing systems

Associate all the available information on sales to the fixtures' and products' effectiveness, and discover the conversions.

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Get In Touch

DataCream S.r.l.

Via Cavour, 2. 22074 - Lomazzo (CO)


Phone: +39 02 3671 4509


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