Products and Fixtures Effectiveness
DataCream solutions allow to improve the products effectiveness, to evaluate the impact of marketing campaigns, promotions, sales, and to have useful data to establish pricing strategies.
The proposed tools measure the products exposition (how much it is seen by customers), the product engagement, dwell times and conversion of the products in a specific area (how interest is converted into a purchase)
DataCream is able to capture all the steps of the "path-to-purchase", and it is possible to know the details of the persons' traffic outside the stores
What can you discover?
The tools offered allow you to answer questions like:
- The merchandise is effective at its full potential?
- Is the product in the right place?
- How many persons in the shop actually see that product?
- How many persons stops at the product to evaluate the purchase?
- How many people buy a specific item?
- Which products combinations are the most effective to be put in the same fixture?
- The promotion strategy had an effect on the specific product?